I just can’t help connect different word ocassionally…  So, here it goes.
ad hom·i·nem
(hŏm’ə-něm’, -nəm)  Pronunciation Key
adj.  Appealing to personal considerations rather than to logic or reason: Debaters should avoid ad hominem arguments that question their opponents’ motives.
And then…
hom·i·ly
(hŏm’ə-lē)  Pronunciation Key

A sermon, especially one intended to edify a congregation on a practical matter and not intended [...]