Looking for the hook to sell your home?

Lane Bailey - Friday, 14 November 2008 05:10

If you are a seller, of course you are looking for that hook that will pull in qualified buyers.  That is why you hire a real estate agent to market your home.  That is why you want a solid marketing program… you want to make YOUR home stand out.

I just had lunch with one of my mortgage brokers.  We have a plan.  He has $1,000,000,000 in capital available that is looking for mortgages.  Yep, $1billion in program money.  It is money that is looking for buyers.

I know that you’ve heard about the credit crunch, it is on all of the news and business channels.  Clark Howard is talking about it.  Nobody can get a loan, right?

There is money to be loaned…

Right now the biggest problem isn’t finding the money to buy property, it is finding buyers to buy property.  There is loan money out there to be had.  There are tax credits to be had.  There are properties to be had.  But buyers are under the impression that there isn’t any money out there for them to buy a house.  Maybe there is only money if you have 20% to put down, right?

We have 97% and even 100% loans available…

Ok, the NINJA loans and the if you can breathe loans ARE gone, but if you have a 580 credit score, I know where you can get 97% financing at competitive rates.  If you have a 680 score, make that 100% financing… still at competitive rates.  Granted, a 680 score means you have pretty good credit, but a 580 is pretty normal.

Just knowing that there are loan out there for people that don’t have a boatload of cash, but want to buy a house is a great piece of information to be armed with as a seller.  There are thousands of properties available in Gwinnett County.  Even just in Lilburn there are hundreds of homes for sale.  Selection is NOT an issue for buyers.  So, this information is only really benefiting buyers, right?

For every buyer, there is a seller…

BE THAT SELLER

We are looking for properties to list and market with the availablity of 97% and 100% financing.  We are going to push these properties.  There are a LOT of (would be) buyers out there that would love to have a new house for the new year, and we can make it happen.  Many of them don’t know that they can get a house with less that 10% or 20% down.  They know that there are good deals to be had, but they think those deals are out of their reach.

Your house may be in their reach, and they don’t know…

YET!

We want to tell them.  If you are ready to sell your home, let me know.  I am looking for sellers that are ready to get their home sold.  It will be a full marketing campaign, and we are going to find the buyers.  Give me a shout… email, phone call, IM…  Let’s get YOUR house sold.

from LilburnDwellings.com

Don’t hesitate to shoot Lane a message if you have any questions, or need any help. And check out the new links for FREE Property Searching, FREE Comparative Market Analysis and FREE Market Reports. They are near the top of the page…

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  • bobstrader
    Lane,
    You say that as if we are in a vacuum and nothing else is going wrong with the economy. Sure, if the economy was great and a tax credit was proposed then it wound be out of line. But if I get the flu I’m taking an antibiotic, I’m not going to let the flu run its course because I think my body needs to fight it off. In my opinion we need to manage a recovery rather than wait to see when it may happen.

    If real estate will lead us out of this market, and I think it will, then priming that pump makes sense to me. Extending (or increasing – even better) the tax credit will help reduce inventory levels, allow home owners who sell to move up / down generating more sales, home purchases will spur sales of durable goods and feed more growth. I just think a hands-off approach isn’t responsible.
  • And a great time was had by all! I know you and the ATL folks will have great success and us "hardy" girls are hoping to bring it to Athens!
  • Hey. just come across your blog. looks like i'll be keeping in touch as your updates are interesting. Thanks and keep blogging.
  • Raily
    What if I don't want to hire anyone to sell my home?
  • A little spammy, Jonathan... And posted to the wrong post, but for readers from Canada, you site could have some good info.
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