The ULTIMATE Hyper-Local Expert

- Image by lane.bailey via Flickr
As a special Mother’s Day post, I thought I would put up something I wrote last July. Video Sunday (and 101 Cars…) will be posted up just after midnight as a Monday post. So, without further ado…
Mommy…
Something struck me today. And then it just seemed so natural. the more I turn it over, the move applicable it is… Mommies are the ultimate hyper-local experts.
I am a very lucky Dad. Because of my job, I get to spend a lot of time with my kids. With the older one (a whopping 4 years old), we get to go ice skating and to the park and to area attractions. He has gone to the office and he has “helped” me work in a variety of ways.
I know his moods, and can identify most of the tip-offs that a good or bad one is on the way. But not like Mommy…
And then there is the 4 1/2 month old… I’m lost. Mommy knows what is going on by his particular cry. She knows which smiles are poop, and which ones are gas. There is nothing that happens with him that she doesn’t have the inside track on…
Talk about hyper-local…
We aren’t talking about a region, state, city, ZIP code or even a subdivision… we are talking about an expert that knows EVERYTHING about just two people. The Doctor’s chart can’t cover what Mommy knows. Daddy knowledge isn’t as wide or as deep. Even Granny insights place behind the Mommy Expertise.
So, why does it matter?
When one of these little boys is sick, the doctor NEEDS to talk to Mommy. Sure, Dad can shed some insight… but the expert is Mommy.
Let’s think about real estate…
You knew it was coming if you’ve read me before. I always seem to find ways these relate to real estate. This time is no different, although I think I have already left a pretty good map…
But, the biggest point is that even the doctor needs to know the information that the mommy has… Mommy is the ultimate area expert on those kids, and nothing happens that gets past her. If you are buying or selling a home, you need to have the person that knows more about your home and area than anyone else. You need the expert… the person that is connected to the community. The reference.
And yes, Daddies can be the Mommy…
I know I just built up a bunch or goodwill with the mommies… and now I’m going to erode some of it. Being the Mommy isn’t just a biological thing… it is a state of mind. It is a quest for knowledge and insight. It is both a path and destination.
from Lane’s A|R blog
Don’t hesitate to shoot Lane a message if you have any questions, or need any help. And check out the new links for FREE Property Searching, FREE Comparative Market Analysis and FREE Market Reports. They are near the top of the page…
Lane’s New Video Channel
I have just struck a deal with The Video Connector to provide video content for my sites. Look for lots of cool videos from Tara and TJ from Reel Productions. They have been the providers of my video tours for a couple of years now, and really have a handle on the real estate market. Enjoy.
Don’t hesitate to shoot Lane a message if you have any questions, or need any help. And check out the new links for FREE Property Searching, FREE Comparative Market Analysis and FREE Market Reports. They are near the top of the page…
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Don’t hesitate to shoot Lane a message if you have any questions, or need any help. And check out the new links for FREE Property Searching, FREE Comparative Market Analysis and FREE Market Reports. They are near the top of the page…
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