old photo of peachtree street, atlanta, GA

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I love watching the news… but when they talk about the real estate market, I cringe.  I like to hear the national numbers, but I also know that they are just a framework for a smaller discussion.  Yep… a smaller discussion.

It matters what the overall market is doing, but it’s not nearly as important as what is happening in your neighborhood.  It matters what is happening in Georgia, and the Atlanta Metro market, but not nearly as much as what is happening in your specific city.  Real estate prices and demand react to specific local issues much more than to national trends.  In fact, the national trend is just a compilation of local and hyper-local trends.  What the national market does is create a headwind or a tailwind.  That’s about it.

Here locally, we look at things like…

  • changing employment statistics
  • companies relocating into or out of the area
  • school performance and trends
  • tax burdens
  • quality of local governmental services
  • proximity to recreation and entertainment
  • ease of movement (commuting, shopping, etc)

As we see these things change, we see the market move in one direction or another.  A prime example at the moment is the City of Atlanta schools issue.  It is possible that the Atlanta City Schools could lose their accreditation.  If that were to happen, it would drive down the price of most of the homes served by those schools.  The price would be driven down because there would be a lack of demand on the part of buyers, combined with an increase in supply as sellers seek to move to districts without the same problems.

Gwinnett County has one of the lowest unemployment rates in Georgia, below the national average.  But there is also a tremendous overhead of foreclosure action.  We also have one of the highest performance school systems in the region… and reasonably low tax rates.

The market in Miami or Las Vegas doesn’t have an effect on what is happening in Georiga, much less what is going on with real estate in Gwinnett County.

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