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Category Archives: business of real estate

Affordability… The Forgotten Aspect of Home Buying

In early June, 2013, the interest rates for home purchases were hovering around 3.5%.  In July, those rates were hanging out at 4.5%.

 

Historical U.S. Prime Rates

Historical U.S. Prime Rates (Photo credit: Wikipedia)

There are two ways to look at that…

 

  • Mortgages jumped in expense drastically between those two points.
  • Looking at rates from a historical perspective, 4.5% is a screaming deal.

But in fact, there is a third, often overlooked aspect that needs to be addressed.

  • Rates are STILL expected to rise over the next few months and years.

As a home buyer in the market, assuming a housing payment budget of $1500/mo (for comparison, we’re just going to use PI… Principle and Interest… and not include Taxes and Insurance).

  • With a 3.5% interest rate, the buyer could get a loan of about $334,000.
  • With a 4.5% interest rate, it drops to about $296,000
  • When the rate rises to 5.5% (and it eventually will…), that loan amount will drop to about $264,000.

 

Buying berries

Buying berries (Photo credit: Wikipedia)

Seeing the difference between 3.5% and 5.5% means a drop in purchasing power of almost $70,000 with the same payment, it becomes painfully obvious that interest rates are at least as important as price when it comes to affordability.

 

Yet, many buyers will delay on the purchase, trying to find the right price, while the interest rates pushes properties out of their grasp that they COULD have purchased previously.  Let’s not mistake… price IS important… but it is only part of the picture.

Looking forward

Looking forward at the real estate market, from late July, 2013, there are a variety of thoughts and opinions.

We are expecting a slow-down in closings for July, compared to the pace we saw in May and June.  Granted, those were pretty active months.  I would think that the lion’s share of the slow-down may be attributable to increased interest rates and housing costs.  There was a HUGE bump at the end of June… rates jumped almost ¾% over one weekend.

Moving into August and September, I expect to see sales rebound somewhat.  Interest rates WILL have an impact, but I think that we will also be seeing the wave of initial buyers subside.  There was a tremendous pent-up demand… and there is still a significant number of buyers on the edge of entering the market… that dived in at the first signs of recovery.

As more buyers are able to sell their homes without injecting huge amounts of cash, and more buyers feel more secure abut their employment, they will look to move up or purchase.

Is it too late?

No… but it does require a different thought process than a year or two ago.  Then, deals were everywhere.  Buyers didn’t have to be quick, and they didn’t have to make competitive offers on most properties.  But now, buyers NEED to be ready to offer when they see a property.  They also need to be ready to start with their best offer… they might not have a second chance to offer on that property.  Sellers are not required to send out a call for “Highest and Best” after getting multiple offers.  Many don’t.

But in 3-5 years, when buyers are looking back on the opportunities they had today, they WILL see that there were great deals to be had.  They just required more of a fight than they did when there were fewer buyers in the market and more properties available.

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What a Seller Sees in YOUR Offer…

Last week I outlined 5 things you might be able to do to make YOUR offer the winner in today’s real estate market.  Now we are going to look at offers from the perspective of a seller…

What is important to a Seller?

English:

English: “The Flower Seller,” a portrait by photographer Joseph Knaffl, taken circa 1916 at his Knoxville, Tennessee studio. (Photo credit: Wikipedia)

To begin with, keep in mind that each seller is a unique individual (or pair of unique individuals… or company with unique individuals overseeing sales of assets/homes).  What tops the charts for one seller might hardly merit a mention with another.

  • Timing.  This is huge for some sellers.  As mentioned before, the longer the time between contract and closing, the more than can go wrong.  And what sellers often worry about “going wrong” is that the buyer will simply back out.  But there are also considerations that revolve around the cost of holding the house, like mortgage payments, utilities and maintenance.  The seller has likely “disengaged” from this home and invested themselves in another.  On the flip side, some sellers might need some time here because they still have to find a house.  Offering a fast close, but stating that you are flexible and able to meet the seller’s needs may be a deal-maker. 
  • Financing.  First, there is NO excuse to not have a good pre-approval letter.  OK, the one acceptable excuse is if you have a “proof of funds” letter and you’re paying cash.  If you have the money for a larger down-payment, that might be the deal-maker for you.  And at least explore alternative options to FHA and VA financing.  FHA or VA may be your best bet… but KNOW they are instead of just assuming.  And if you have the liquid cash to make the purchase, talk with your mortgage professional about the option of purchasing with cash and then doing a cash out refi.
  • Photo taken in Bodie, California. See file name.

    Photo taken in Bodie, California. See file name. (Photo credit: Wikipedia)

    Inspections.  I expect that any of my buyers will want an inspection.  However, if you REALLY know what you are doing, buying a house “as-is” instead of subject to an inspection or “due diligence” period can really set the mood for a better deal with the seller.  There are dangers, but they might be offset by the savings.

  • Earnest Money.  I almost always recommend that a buyer offer up 1% for earnest money ($1000 minimum).  Offering up less just doesn’t seem as serious to me.  While seldom do buyers lose it unless they do something egregious, it does look better to sellers.
  • Price.  If you are deficient in one area, you may be able to make up for it in another.  I know that isn’t the goal, but it is a reality.  You aren’t going to get the best price, while at the same time getting the seller to accept a long closing, riskier lower down payment and loan type, long due diligence period and other non-monetary concessions.

So, let’s put on the Seller shoes…

Your house is on the market, listed at $250k.   Sales have been moving along well in the neighborhood, and like almost all sellers, you think your house is “better than average”.  Here are three offers to look at.  Which one do you think is going to be the winner?

  1. $230k price.  No closing costs.  21 day close.  $2,300 in earnest money.  No inspection.
  2. $250k price.  $7,500 in closing costs (3%).  45 day close.  $2,500 in earnest money.  10 day due diligence period.
  3. $260k price.  $10,400 in closing costs (4%).  60 day close.   $1,000 in earnest money.  7 day due diligence period.

I’d love to get some comments as to which offer YOU like most and why.

 

 

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5 steps to get YOUR offer to be the one that WINS

exterior

Be the winner…

A couple of years ago all of the strategies revolved around finding ways to get the lowest price out of a seller.  Then, it morphed to finding the line where the bank would sell.  Over the last few months, the next evolution has come

Winning the bid.

Often we see good houses come on the market and go under contract in less than a day.  These homes are often pulling in multiple offers, some considerably above the asking price.  Yet, many buyers are still convinced that we are in a market that favors them.  We aren’t… except for a few less desirable neighborhoods or some very high price points.

master_bedroom_2

master_bedroom_2 (Photo credit: lane.bailey)

In order to actually buy a house, instead of just making offers, there are a few steps you can follow to “win the bid”.

  • Get a serious pre-approval.  If your mortgage person isn’t pulling your credit and spending some time getting it, it probably isn’t worth getting.  Sellers see an offer with a pre-approval as being MUCH more serious than one without.
  • Have a down payment.  The larger the down payment, the more stable to buyer.  Of course, this is going to vary depending on the buyer segment (1st time buyers usually don’t have 20% to put down… I understand that).
  • Cash is King and FHA is the Stable Boy.  FHA loans are the toughest on sellers.  Not only does the property need to appraise on value, but it has to meet specific criteria for condition.  Most houses meet everything, but an old roof or a missing handrail can turn into anything from a headache to a nightmare for the seller (and the buyer).  A cash sale, on the other hand, is pretty assured.  Conventional loans fall somewhere in the middle… and VA are more rare, but slightly tougher than FHA on the seller.
  • Be ready to close ASAP.  The longer the seller has to wait between an agreement and a closing date, the more that can go wrong and the more expenses that can get racked up.  Aside from the seller’s house payments and utilities, there is lawn upkeep and maintenance on the house.  Not only that, but if you are waiting 2 or 3 or 4 months to close, the seller may think you could develop a case of “cold feet” and change your mind.
  • Price heals all.  We used to tell this to sellers… poor condition can be corrected with price.  Much to their dismay, that “correction” was usually an over-correction.  Now, the shoe is on the other foot.  Buyers that have issues with some of the above conditions can “heal” their offers with price.  But that “healing” is likely to involve a larger bump in the offer than one might think…  Of course, in the end, it comes down to the seller and what is most important to them.

In next week’s post, we’ll look at 3 sample offers and compare them…

 

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Global Power… LOCAL DOMINANCE

Recently, I posted about how Century21.com is crushing the other major brokerage websites for unique visitors.  Well… that isn’t the whole story.

C21 Local and GlobalWhat is going on in the world at large is good to know, when you list YOUR house, you need to know what is going to happen with YOUR house.

  • Will an agent that gets an inquiry on it know anything about it?
  • Will an agent that gets an inquiry on it be motivated to sell it?
  • How will it appear online?
  • Will buyers even see it?

That is the basis of our Lock Down/Lift Up strategy.

C21 signFirst, we lock down the listings, meaning that every listing we have has OUR contact information next to it.  Each of MY listings has MY phone number next to it.  It has MY email next to it.  If they fill out the contact form, it gets sent to ME.  Obviously that is great for me… but it is pretty good for you, too.  I will know more about your home that some random agent that paid to be on any unrepresented listings, and I want it to sell as quickly as possible.

That is the Lock Down portion of the strategy.

The next thing we do is get premium locations for all of our listings.  When people search, OUR listings are the ones at the top of the results.  As buyers search, instead of going through pages and pages of homes, people generally only look at the first page.  We want OUR listings to be there… and if you are selling YOUR home, you want it there, too.

That is the Lift Up part.

And it isn’t just one or two places…  It’s

  • Zillow.com
  • Realtor.com
  • Trulia.com
  • Homefinder.com
  • Homes.com
  • RealEstateBook.com

The last post was about Global Power… but Local Dominance is where we are today.

When it’s time to sell, what do you want for YOUR house?

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Century21.com is CRUSHING IT!!

We just got a report in the office looking at website usage of the major brokerage sites… C21, RE/MAX, Keller Williams, etc.  The results may be surprising to a lot of people.

C21 signFor 2013, January through April, the number of unique visitors to the sites were as follows:

  • Century 21 – 10.6 million unique visitors
  • Coldwell Banker – 5.3 million unique visitors
  • RE/MAX – 4.6 million unique visitors
  • Weichert – 3.7 million unique visitors
  • Keller Williams – 3.0 million unique visitors
  • ERA – 700 thousand unique visitors
  • Prudential – 400 thousand unique visitors

It might be good to note that Century 21 Realty’s parent company is Realogy.  They also own ERA… as well as Better Homes & Gardens Realty, Sotheby’s International and Coldwell Banker.

C21 Local and GlobalBut there is another little tidbit that makes Century 21 a little more powerful for sellers.  Realogy owns a company called Cartus.  While most people may have never heard of them, they are one of the biggest corporate relocation partners in the world.  They feed those relocations into the Realogy system… and since Century 21 is easily the biggest, that is where most of them go.  And since Century 21 Results Realty Services is one of the biggest C21 franchises in this market, WE get a pretty good feed on those.

Normally I post about market stats and some news about real estate… sometimes views on things that can affect value or other tips for buyers or sellers.  But one of the things that can REALLY affect value is marketing power.

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