A couple of years ago I wrote a post about blandness. I don’t like bland and I think most people agree that bland is… boring. It applies to food, advertising, movies, art and anything else. Maybe everyone won’t like the spice, but almost nobody will like a complete lack of spice. But, I guess there are just a few people out there that really like boring.
The story is about a grandmother ‘protecting’ her grandson from something she thought was too spicy for his young palate. Of course, I applied it to real estate advertising… and even tossed in one of my favorite spicy commercials…
