Price. Last year I wrote about pricing strategies. And most people (including real estate agents) assume that pricing is about getting a certain price… but it isn’t so much about the price as it is about marketing to the right people.
Category Archives: business of real estate
Wayback Wednesday… Incrementalism…
- Wednesday, 09 June 2010 08:22
- Written by Lane Bailey
- 1 Comment
Two years ago I wrote a blog post called “Incrementalism“… It is actually a favorite term among a small group of my friends. We coined the term in regards to Jeep modifications. Instead of doing the work over and over, but just a little at a time, causing a tremendous amount of laber of spending WAY more money, just go full in the first time.
Wayback Wednesday… Don’t Hide in the Sand…
- Wednesday, 19 May 2010 08:00
- Written by Lane Bailey
- 0 Comments
A couple of years ago I wrote about folks facing foreclosure. I would love to say that things have really changed in the last couple of years, but I can’t… They have actually gotten worse in many regards. But we might be seeing the light at the end of the tunnel… but it is just a pinprick of light…recent numbers are showing that the tide of foreclosures might be easing… if only slightly… from record levels.
Flashback Friday… But Zillow Says…
- Friday, 14 May 2010 08:55
- Written by Lane Bailey
- 0 Comments
Last year I was on a little kick about Zillow. I should mention that I know David Gibbons, their Social Media dude… and he is a great guy. I don’t have a beef with the company, and think they actually did something pretty cool…
But…
They have a giant shortcoming… the Zestimate. Of course, it is also the centerpiece of their business. And I don’t have an issue so much with the Zestimate. but rather with the disclosures about its accuracy. I think the disclosure should be more prominent.
Wayback Wednesday… Point/Counterpoint on Foreclosures
- Wednesday, 12 May 2010 08:09
- Written by Lane Bailey
- 1 Comment
Two years ago, I was looking at foreclosures. There were several bad headlines, and I took a moment to look a little deeper.