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Author Archives: Lane Bailey

Welcome to The Tuscany…

Wednesday, 16 July 2008 19:47
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Picture this…

You work in town… maybe even Midtown.  You enjoy the cool and eclectic variety of restaurants in that area.

Gas is $4/gallon, and you are tired of spending 30-45 minutes each morning and evening driving out to your house in “the ‘burbs.”

Maybe it is time for a change…

After all, there is all of this talk about change…  Some changes can be very good.  Imagine saving $50/week on commuting expenses… and 6 hours a week in saved time.  Not to mention all of the gas and time to turn around and drive right back to where you just left… to eat dinner.

Try this on for size…

My newest listing is a great condo in The Tuscany in Midtown.  Near 10th and Peachtree on Juniper, it is only a couple of blocks from Piedont Park, not to mention a plethora of varied eateries.

And you really can…

Again, for this 1 bedroom condo with a den, we have posted a SpaceDesigner and StyleDesigner.  These tools allow you to put furniture into a virtual floor plan and move it around, as well as paint the walls and play around with flooring and counters.  When you go to the link, click on the Obeo Virtual Tour…  Have fun!

955 Juniper #2324

Men don’t cook, they grill…

Tuesday, 15 July 2008 10:24
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There is a comedian… and I can’t for the life of me find her name… if you know it, PLEASE tell me, because I want the clip…

She has a bit about men grilling.  The set up is basically this…

Men don’t cook, they grill…

And when they grill they are unrealistic about their role in the preparation of the meal.  The man cooks the meat. The wife makes bread, four different sides, a salad, and bake a pie for desert.  When clean up time comes, the wife asks for a little help.  The reply from “our hero” is “What do you want from me?  I cooked the meal!”

Yet the reality is that it was only a small part of the total meal…

Discount brokers are becoming “that guy.”  I am seeing more and more discounters that are advertising themselves as “full service.”  And yet, to market the property they put it on the MLS… and that is it.  ok, maybe they make a flyer.  And put out a sign.  Craigslist?  Property Website?  Trulia?  Realtor.com Enhanced Listings?  Blogging about it?  Open House?  Broker Caravan?  Postcards?  Email Blast?  Newsletter Promotion?  None of those.

And the worst part is that they are in line with public perception…

There are a lot of people that think that all we do as real estate agents is put a sign in the yard, get a flyer printed and put the house on the MLS.  For the purpose of marketing, that is just a small portion.  The time and financial commitment to a listing should go FAR beyond that.

But Marketing is just a small part…

In the overall picture, the marketing is just a small part of the total job.  Negotiation?  Compliance with Fair Housing Laws?  Contract Compliance?  Keeping everything on track?  Inspection?

Many people think they can handle all of these chores… and some certainly can.  Others aren’t nearly as equipped to handle these aspects of the sale as they think they are.  I talked with a seller recently that had a sale fall through at the last minute.  Her comment was that after she got the offer, it was like a full time job keeping up with everything going on with the sale and trying to keep it together.  Ya’ think? It IS a full time job.

If you really are equipped, that’s cool…

I can help you with the parts you can’t do (getting on the MLS) and leave the rest of it to you.  Flat fee.  No problem.

If you think you would be more efficient at YOUR job, and want to leave the sale of the house to me, that’s cool too…

I’m not going to toss out part of the meal on the table and call it done.  I want to deliver a REAL full service real estate experience.

Anywhere…

Or close to it.  I have an amazing network of people in the real estate business everywhere in the country that feel the same way.  Real professionals.  Some are in the Diamond Dwellings family, and some aren’t.  That isn’t the criteria.  The criteria is that these are people I trust to send business because their performance reflects on me.

The Great Social Media Experiment…

Monday, 14 July 2008 18:43
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I had an interesting experience last week… and it got me thinking, as interesting experiences often do.

Two different friends from my time in high school, that I hadn’t had contact with in 25 years or so got in touch with me.  Now, that in itself isn’t remarkable, but the fact they they weren’t in touch with each other, nor were they contacting me through the same path… nor had I recently update either of the sites, is remarkable.

Both of these friends from Phoebus High School in Hampton, VA, found me through social networking sites.  One through Facebook, and the other through MySpace.  Another odd thing is that I haven’t really leveraged those sites or publicized them… except for a little on Active|Rain.  Here is where I did it…

  • YouTube.  User: LaneOnRock.  My channel has almost nothing to do with real estate… but there are some fun videos.  I need to spend some more time surfing videos… and I’m going to call it work ;^D
  • del.icio.us.  User: LaneBailey.  This is the one I am starting to dig in to.  It has a lot of potential.  I have loaded a few hundred links on here and they are all over the place from real estate to cars.
  • Twitter.  User: LaneBailey.  I am on here each day, but it is at odd times.  I have both of my blogs feeding public posts here.  This also holds a lot of promise…
  • WellcomeMat.  User: Lane Bailey.  I don’t have any videos up here, but I will in the next few weeks.
  • Linked-In.  User: Lane Bailey.  This is one of the Social Networks that I will be more active in over the next few months.
  • MySpace.  User: Lane Bailey/GeorgiaGarageHomes.  I joined here a long time ago, and had been posting my blogs there.  Now I have a widget with my LaneBailey blog on it.
  • FaceBook.  Use Lane Bailey.  I joined here a few months ago, and have NOT really leveraged this site.  I do have a blog widget there.

Of course, there have been a few changes since I posted that…  To start with, I revisited my profile on MySpace and updated a few things.  I also put some time into FaceBook… and I think there will be some more time spent there updating.

Now, I did say that there was an experiment here.  And this is it…

I am going to go all out to tweak this post for Search Engine Optimization. The point is that I want to see what I can do with search engine rankings for this post on terms like Phoebus High School, Hampton, VA, Kecoughtan High School (I had a lot of friends there), Plaza Roller Rink (I admit it, I was a rink rat in high school… and also a speed skater), Buckroe Beach (where I grew up), Class of 1983 and Lane Bailey…

The goal is to see how this post moves up the Google Search terms…  Of course, it would also be great to see the practical application… like having people that knew me from high school or elsewhere shoot me a message or leave a comment.

I don’t know if this is going to work well, but I thought it would be fun to try.  Also, for the purpose of SEO tweaking, see how much effect can be had for property web sites.

Race to the clouds… Video Sunday

Sunday, 13 July 2008 19:53
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A few days ago, while having lunch the Matt, Broker for Diamond Dwellings Realty, his assistant, Nick and Doug from SoftRealty IDX, the conversation turned to cars… and then racing… and then rally racing… and then Pike’s Peak.  Shocker… I pushed the conversation toward cars.

Doug was familar, but I think that Matt and Nick were less familar with the very idea of the Pike’s Peak Race to the Clouds.  So, one of the things we talked about was a video called Climb Dance.

So, here are a selection of videos from Pike’s Peak… starting with Climb Dance.

Of special note are the scenes around 3:00 and 3:50 in the clip. It show EXACTLY how nasty the drop-offs are.

Here are a couple of links of a complete run filmed with a camera on the front bumper of a Porsche Ruf CTR…  Part I and Part II

And the other video is a promo for the event showing the variety of machines that are raced up to the Peak.  It is truly amazing.


Telling a story with a point

Saturday, 12 July 2008 00:30
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Those of you that have been reading me for a while know that i love to tell a story.  Often, the story has a hidden meaning.  Honestly, I got this from my Dad.  He loved a good story.  And there was always a point.

Recently I have been asked about my reasons for changing to Diamond Dwellings…

And there is a story.  Since I am getting ready to go to the Inman News Blogger’s Connet and RE Bar Camp in San Francisco, I figured a story about San Francisco would be appropriate.

In 1853, a businessman moved to San Francisco with an eye toward striking it rich with the Gold Rush.  He wasn’t looking for gold, but rather was looking to provide something the miners needed… tents and covers for their Conestoga wagons.  He brought a sturdy fabric, as well as buttons and rivets to secure the fabric and reinforce seams.

But the miners weren’t buying.

They didn’t care about the tents.  They didn’t care about the covers for their wagons.

The man had a plan… and it FELL APART.  Bad.

But the man also had the ability to listen, and he WAS hearing something.  The miners were suffering with lousy work clothes.  The pants fell apart, and the pockets tore out.

Time for a new plan!

He had the materials.  He had the ability.  Now he had found the need and the customers.

Levi Strauss began to make blue jeans.

My point?

I had a plan.  I liked (and still like) my broker at the old office.  I think they are a good company.  But, I needed a different type of company.  I needed support that could only come from a brokerage that was focused on niche marketing and Web 2.0 technologies.

The icing on the cake was when Inman announced their finalist for the Innovator Awards, and Diamond Dwellings was on the short list.  Opportunity isn’t presented every day to be part of something like this.

Needless to say… I’m excited.

Many of the changes won’t begin until August.  But there are some cool things coming.  Stay tuned.

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