There is a new wave in property marketing. Luckily, I am riding the front of it.
For quite a while now, agents have been putting properties for sale on their own websites. In fact, single property web sites and house address URLs have been used now for a couple of years. But, the downfall of most of those efforts have been that there just wasn’t enough info about the property.
But that IS changing. MLSs have been increasing the number of pictures that they allow. Locally, FMLS has gone from 8 pictures to 12. But, buyers want to see more. And buyers are on the internet. NAR (National Association of REALTORS®) studies show that 85% or so of buyers start on the internet. And they want more.
So, instead of tossing up a website with a dozen pictures and not much more of a description than the MLS, a few of us have been stretching. In the last couple of months, a few agents around the country have started building “Single Property Blog” sites. Instead of a few pictures, there are scores. Maps. Links to ALL sorts of area information; schools, restaurants, parks, local governments, shopping.
Of course, I have posted up about the site I did for 9010 Brixham Court in Laurel Springs. But, now i am working on a site for a condo in midtown Atlanta. The listing will be going live on Friday. I’m building the website now.
And you can get a sneak peak. I started it last night… and it will be mostly finished by Friday. There will be a few other things added after that. I have to keep some surprises.
