At least if you are in the market for a luxurious home in a gated golf/swim/tennis community…
9010 Brixham Court, Suwanee, GA in Laurel Springs
This executive home has
Category Archives: listing
Building a property site…
- Wednesday, 09 July 2008 22:56
- Written by Lane Bailey
- 4 Comments
There is a new wave in property marketing. Luckily, I am riding the front of it.
For quite a while now, agents have been putting properties for sale on their own websites. In fact, single property web sites and house address URLs have been used now for a couple of years. But, the downfall of most of those efforts have been that there just wasn’t enough info about the property.
But that IS changing. MLSs have been increasing the number of pictures that they allow. Locally, FMLS has gone from 8 pictures to 12. But, buyers want to see more. And buyers are on the internet. NAR (National Association of REALTORS®) studies show that 85% or so of buyers start on the internet. And they want more.
So, instead of tossing up a website with a dozen pictures and not much more of a description than the MLS, a few of us have been stretching. In the last couple of months, a few agents around the country have started building “Single Property Blog” sites. Instead of a few pictures, there are scores. Maps. Links to ALL sorts of area information; schools, restaurants, parks, local governments, shopping.
Of course, I have posted up about the site I did for 9010 Brixham Court in Laurel Springs. But, now i am working on a site for a condo in midtown Atlanta. The listing will be going live on Friday. I’m building the website now.
And you can get a sneak peak. I started it last night… and it will be mostly finished by Friday. There will be a few other things added after that. I have to keep some surprises.
How is my stuff going to fit?
- Thursday, 29 May 2008 23:31
- Written by Lane Bailey
- 0 Comments
As a real estate agent, one of the things I get to notice is what happens when people like a house. Almost every time, there is a moment of realization… and then the need for a tape measure… and six more visits.
I had a client that had one piece of furniture that they were literally ready to buy the house around. It was a Dining Room cabinet that was 9′ tall and 13′ long… and 100 years old. It was a seriously cool item. For them, the tape measure came out first.
But, usually during the walk around of a strong candidate house, there is a bit pacing, and then arms out. At home, they start measuring things… occasionally a notebook of measurements is created. And on the second visit, we start measuring.
photo credit: G & A Sattler
But there is another nifty new tool…
It is called SpaceDesigner. You can play with it here. Down at the bottom of the tour, there is a little icon that is a couple of chairs viewed from above, sitting on a rug… you really can’t tell until you put your mouse over it, but that is what it is.
It will open up a floor plan of the house. And over on the left, there are a bunch of options for furniture and “stuff” that you can drag into the floor plan. Resize it to exactly match your furniture, and try out different arrangements to see how things fit.
The lofty goal
We set out to build a site that is not only fun, but that engages potential buyers. We want people to play with the features. Tell your friends. SpaceDesigner is another tool in the arsenal, like StyleDesigner (chronicled yesterday). The virtual tour, with the panorama and other pictures, is a great way to really see the house. If that weren’t enough, there is the video tour. The goal is to help potential buyers see themselves in the house… and find out if it is a good fit.
Take a look at the site. If you are interested, give me a shout.
Video Tour posted for 9010 Brixham Court
- Monday, 26 May 2008 23:31
- Written by Lane Bailey
- 0 Comments
And a great tour it is.
This is a beautiful home. There is just no way around it. As soon as I knew I was getting the listing, I also knew that I would need to showcase just how magnificent this home was.
I called up AtlantaDwellings.tv and talked with Tara Jones. She brought out TJ Hedges, the Videographer, and they shot a fantastic video. So, take a look at the video, and then visit this home’s website.
Thanks for watching.