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Category Archives: real estate

What If? A different way to sell property…

Maybe for free…  Maybe for $999.

The simple fact is that not all sellers NEED a real estate agent.  I have some folks I working with right now that have moved 38 times in 30 years.  They have bought and sold 38 different homes in 30 years.  In real estate terms, they have transacted 76 sides.   Breaking it down, they have 2.5 sides per year for 30 years.  There are full time agents in the business that haven’t done 76 sides… or even 2.5 sides a year for a long stretch.

They don’t need an agent.

Ok, I’ll admit that they actually like to work with an agent because it is more efficient for them, but there are other sellers that don’t need an agent.  And having the option of getting into the MLS and getting a solid launch when they are selling their home is great.

What If?

How about sitting down with an agent and having an honest conversation about selling your home?

The program is $999, but we offer a few different ways to recapture that fee.  We also offer the option to convert the listing to a full service listing if that is what you decide you need.  Want to talk about it?  Give me a call.  Shoot me an email.

What If? you had options?

What If? Realty is a part of the Diamond Dwellings Realty family.

So how do JustListed and HouseValues work?

You’ve seen the commercials.  They are all over cable TV, and as a buyer or seller, it is an interesting idea…

Get new listings as soon as they are available from JustListed

Find out what your home is worth from HouseValues

Well, I can give you the skinny from two different perspectives…

First, you might have noticed on the commercials, or you might not…  There is a disclaimer flashed on the screen that says in part that your information will be forwarded to a real estate agent to actually deliver the information.  And, in order to deliver the information, you need to provide valid contact information… like an email address.  Most of the people that respond seem to miss that part of the commercial.  They have no idea that they have just signed up to be contacted by a real estate agent.

Secondly, I actually signed up a few years ago.  JustListed and HouseValues are referred to as “Lead Generation Services” or lead aggregators.  They interpose themselves between consumers and agents, and sell the consumers to agents.

After being involved in their system for a year (with the contract, I was stuck for a year… otherwise I would have been out in a few months), I can say a few things about the way it works… or doesn’t.

To start with , very few of the consumers that signed up were aware that they had just asked to be put in touch with an agent.  Many of the folks didn’t want to provide real contact info.

But perhaps the most important thing is that they were playing REALTOR® Roulette.  There is no control for the consumer on who the agent is that they are assigned to.  I had purchased rights in the Tucker/Lilburn area… but I was getting consumers with needs in places as far away as Douglasville.  It was based on a matrix of how many leads a particular agent had been assigned v. their contracted amount, as well as location.  The problem is that agnets need to be familiar with a local area in order to help buyer, and especially sellers.  Local information is key.  Douglasville is over an hour from me… and I’ve only been there a few times…  I can’t be an expert there.

This is what you can carry away from this. There are much better ways to get the information.  To start with, don’t be afraid to talk with a local agent.  Find one through their blog or website.  Look for someone that knows about the area or the type of house you are looking for.  Whether you are buying or selling, you want someone that values YOU and your business.

If you are a buyer, I have tools like the Client Gateway, which updates you daily on new listings and changes to older listings.  We can focus the criteria to give you the listings for the properties you are most likely to want to see.  Also, you may find that you get some valuable information from my blog and newsletter (feel free to sign up…). Of course, I also have a Property Search on my website… free and no sign-up or information required to surf with it.

If you are a seller, you probably want a CMA or to keep track of property activity in your neighborhood.  For HouseValues, we did “mini-CMAs” which were supposed to be fast and not very well pointed.  If you are actually in the market, you need something much more complete than that.  If you aren’t in the market, then you might actually do better to get on the Client Gateway and have the properties narrowed down to your neighborhood… you’ll get an email when there is a status change on any property through FMLS.  You can also look at listed properties through my Property search.

I like to be pretty low key.  I keep my search free and unfettered.  You won’t have to trade a bunch of information for access.  If you want to tell me who you are, that is fine…  But you don’t have to.

The important thing is for you to find an agent that you can be comfortable with, and not just give you information to an aggregator that is going to sell it to the highest bidder.

Welcome to The Tuscany…

Picture this…

You work in town… maybe even Midtown.  You enjoy the cool and eclectic variety of restaurants in that area.

Gas is $4/gallon, and you are tired of spending 30-45 minutes each morning and evening driving out to your house in “the ‘burbs.”

Maybe it is time for a change…

After all, there is all of this talk about change…  Some changes can be very good.  Imagine saving $50/week on commuting expenses… and 6 hours a week in saved time.  Not to mention all of the gas and time to turn around and drive right back to where you just left… to eat dinner.

Try this on for size…

My newest listing is a great condo in The Tuscany in Midtown.  Near 10th and Peachtree on Juniper, it is only a couple of blocks from Piedont Park, not to mention a plethora of varied eateries.

And you really can…

Again, for this 1 bedroom condo with a den, we have posted a SpaceDesigner and StyleDesigner.  These tools allow you to put furniture into a virtual floor plan and move it around, as well as paint the walls and play around with flooring and counters.  When you go to the link, click on the Obeo Virtual Tour…  Have fun!

955 Juniper #2324

Men don’t cook, they grill…

There is a comedian… and I can’t for the life of me find her name… if you know it, PLEASE tell me, because I want the clip…

She has a bit about men grilling.  The set up is basically this…

Men don’t cook, they grill…

And when they grill they are unrealistic about their role in the preparation of the meal.  The man cooks the meat. The wife makes bread, four different sides, a salad, and bake a pie for desert.  When clean up time comes, the wife asks for a little help.  The reply from “our hero” is “What do you want from me?  I cooked the meal!”

Yet the reality is that it was only a small part of the total meal…

Discount brokers are becoming “that guy.”  I am seeing more and more discounters that are advertising themselves as “full service.”  And yet, to market the property they put it on the MLS… and that is it.  ok, maybe they make a flyer.  And put out a sign.  Craigslist?  Property Website?  Trulia?  Realtor.com Enhanced Listings?  Blogging about it?  Open House?  Broker Caravan?  Postcards?  Email Blast?  Newsletter Promotion?  None of those.

And the worst part is that they are in line with public perception…

There are a lot of people that think that all we do as real estate agents is put a sign in the yard, get a flyer printed and put the house on the MLS.  For the purpose of marketing, that is just a small portion.  The time and financial commitment to a listing should go FAR beyond that.

But Marketing is just a small part…

In the overall picture, the marketing is just a small part of the total job.  Negotiation?  Compliance with Fair Housing Laws?  Contract Compliance?  Keeping everything on track?  Inspection?

Many people think they can handle all of these chores… and some certainly can.  Others aren’t nearly as equipped to handle these aspects of the sale as they think they are.  I talked with a seller recently that had a sale fall through at the last minute.  Her comment was that after she got the offer, it was like a full time job keeping up with everything going on with the sale and trying to keep it together.  Ya’ think? It IS a full time job.

If you really are equipped, that’s cool…

I can help you with the parts you can’t do (getting on the MLS) and leave the rest of it to you.  Flat fee.  No problem.

If you think you would be more efficient at YOUR job, and want to leave the sale of the house to me, that’s cool too…

I’m not going to toss out part of the meal on the table and call it done.  I want to deliver a REAL full service real estate experience.

Anywhere…

Or close to it.  I have an amazing network of people in the real estate business everywhere in the country that feel the same way.  Real professionals.  Some are in the Diamond Dwellings family, and some aren’t.  That isn’t the criteria.  The criteria is that these are people I trust to send business because their performance reflects on me.

Race to the clouds… Video Sunday

A few days ago, while having lunch the Matt, Broker for Diamond Dwellings Realty, his assistant, Nick and Doug from SoftRealty IDX, the conversation turned to cars… and then racing… and then rally racing… and then Pike’s Peak.  Shocker… I pushed the conversation toward cars.

Doug was familar, but I think that Matt and Nick were less familar with the very idea of the Pike’s Peak Race to the Clouds.  So, one of the things we talked about was a video called Climb Dance.

So, here are a selection of videos from Pike’s Peak… starting with Climb Dance.

Of special note are the scenes around 3:00 and 3:50 in the clip. It show EXACTLY how nasty the drop-offs are.

Here are a couple of links of a complete run filmed with a camera on the front bumper of a Porsche Ruf CTR…  Part I and Part II

And the other video is a promo for the event showing the variety of machines that are raced up to the Peak.  It is truly amazing.


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