I got to thinking after responding to a post, and I thought I would expand upon that and write a whole new post.
Gayle Rogers points out the drawbacks of a company website for real estate practitioners in her post Websites that Your Company Provides. She outlines her experience with building the SEO and traffic for a site, only to abandon it when she changed brokers. I think that many of us have been there. I know that I was. This was my reply:
What is it going to take to make them happy? Did someone at the DoJ have an unsatisfactory experience with a real estate agent? Or is it simply that they know our approval ratings are down there with our Democrat led Congress (which would love to have even the dismal ratings of George W. Bush), so we are an easy target?
There is an interesting report called “Competition in the Real Estate Brokerage Industry” that is a pretty interesting read…
Since I am in the process of getting my new website together, I have been on the track of marketing and advertising. I know that good SEO will bring some folks in, but I also know that if I don’t market and advertise the site, it won’t get the traffic it needs.
So, that brings me to this…
I know, I know. It is one of those pervasive statements in real estate. Everyone in the business says it.
Buyers are liars.
But, are they really? I don’t think so. My buyers tell me
Familiar?
Let me give you a quick idea of what it is. Keep in mind that I am not a tax professional, or a lawyer… just a real estate agent.
I guess the easiest way to say it is that it is