I am a partisan… but not for either of the major parties. So, I don’t mind fun being poked at either of them. In fact, I don’t mind fun being poked directly at my beliefs and those whom I support… as long as it is really funny.
I think these are really funny.
And then this one…
I hope you enjoyed a little political fun. If you haven’t watched the videos, they are pretty short… about a minute each.I’ll try not to cheese tomorrow, and get some real estate back into the mix.
I posted this video on my Active Rain blog, which is primarily targeted at real estate professionals. But, I wanted to get reactions from people that would be better characterized as real estate consumers. This is a short video from an agent in Chicago.
We Rock Chicago – Curb Cut Media – Chicago, IL 60646
So, the question is: As a real estate consumer, what do you think? Does this make you want to call this agent and see the property?I’m seriously considering adopting this style of video for properties. I think I would make some changes, but the basic template seems pretty good…
That is the goal if you are a seller.
Yesterday, in the REALTOR® Magazine Daily Briefing there was a short report on the findings of a story in Baltimore. It seems that getting a house to sell fast in even a tough market (and Baltimore is a tough market) takes the same things it does at any other time.
I read a bunch of different blogs each day. One of those is by a marketing genius named Seth Godin. Today he had a post about the dumbing down of America. So many marketers, advertisers and service providers assume their clients/customers/consumers are just not that bright.
We see it in the news. I mean really IN the news. Newspapers are written for people with an eighth grade education. TV newscasts aren’t much better. I think they assume that viewers have the attention span of guppies. If they cover a story on the six o’clock news on Tuesday, if there is an update on Wednesday they have to repeat the entire story (even if it is a story that one would have to hide under a rock not to be aware of). And, in some cases it is worse…
A few years ago, during a multi-day event that had traffic tied up for a few days, one reporter flying in a traffic copter over a crowded Interstate actually said, “the red lights are the cars going away from us, and the white lights are the cars coming towards us.” Wow… the insight is amazing, no?
Seth’s point, and one that I totally agree with, is that if we look for dumb consumers we will find dumb consumers. After all, what should one expect if they put out a message trolling for an eighth grade education?
So, here we are…
I don’t want clients with an eighth grade education. I want clients that are a cut above. I may write a post to explain how something works, but that isn’t because I think I need to dumb it down. A good example, from the other side, is that I am building my website and blog. I don’t consider myself to be below intelligence, but I don’t spend all of my time designing websites. I need to learn a lot of the basics that people that build websites every day take for granted. I deal with real estate every day. I don’t assume that my clients do… but I assume that they can understand what I throw at them.
So, here’s to the better than average client. You know who you are. And I am so glad i don’t have to write content for eighth graders…
While researching yesterday’s blog entry, I ran across this little tidbit. Frankly, it p***es me off. I am proud to be a member of the NAR. I think that there is a place for a strong voice both for real estate professionals, and to champion the issues for increasing home ownership for consumers.
But this is downright stupid. Whistling past the graveyard. Spinning… without anything to spin.
Just as