If you want to follow along, here are parts I and II.

12/30/2008

1/10/2009

Once again, I took a meandering walk through the new listings in Lilburn for the last 30days.  As I wandered through, I was particularly looking for quantity of pictures and virtual tours.  The reason I was concentrating on those items was all about research that EVERY real estate agent should be familiar with regarding buyer behavior.

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Many agents and sellers think that one of the ways to create interest is to give the listing an “air of mystery” by tightly controlling how much info they release… thinking less is better.

Let me tell you… that

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I just ran a survey of the newly listed properties from the last 30 days.  I have to say that I am quite surprised by what I found…

I was looking specifically for how the listings were presented.  We know from every bit of research done on buyer behavior that photos and virtual tours are

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