A few months ago (last March) I made a comment on Redfin’s corporate blog about what I saw as seriously incomplete “science” in their findings about how much groovier they are than everyone else.
Here is the comment:
They never actually answered that comment. In fact, a few weeks later they re-stated the numbers because of someone else’s comment.
I said:
Still wondering about seller paids… I average a about 3% in seller paids on my buyer transactions. (closing costs, etc.)
I didn’t have the juice then that I have now… and I only have a little now. They didn’t answer that comment either.
I wrote a blog about it. Redfin HAD to have seen it… they have Google alerts. They didn’t pop in to answer my questions…
There is a reason that I am writing about this now. And it has to do with another blogger… one that has juice. And a message when I logged onto my IM yesterday when he told me I was his new bestest friend. I think Redfin is a little unhappy that the rest of us aren’t seeing them as scientists… but as marketers. More tomorrow.