This hasn’t changed… unless it has become MORE important.

Looking through listings is kind of like wading through a sea of REOs (bank owned properties) and short sales (properties on their way to becoming bank owned, barring a miracle).  And one thing uniting these listings is that they are generally marketed VERY weakly.  Scant pictures, minimal descriptions and even non-existent directions to the home.

So, when a property comes on the market that is well photographed, marketed and with a well written description, it stands out.

Two years ago I wrote about agents rushing to get listings onto the market… before things like photographs could even be sorted out.  Then and now, buyers reject properties without photos.  Seldom do they come back to see if the listing has photos updated on it… unless they have moved past everything else on the market.

Here is the original post…

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