We just got a report in the office looking at website usage of the major brokerage sites… C21, RE/MAX, Keller Williams, etc.  The results may be surprising to a lot of people.

C21 signFor 2013, January through April, the number of unique visitors to the sites were as follows:

  • Century 21 – 10.6 million unique visitors
  • Coldwell Banker – 5.3 million unique visitors
  • RE/MAX – 4.6 million unique visitors
  • Weichert – 3.7 million unique visitors
  • Keller Williams – 3.0 million unique visitors
  • ERA – 700 thousand unique visitors
  • Prudential – 400 thousand unique visitors

It might be good to note that Century 21 Realty’s parent company is Realogy.  They also own ERA… as well as Better Homes & Gardens Realty, Sotheby’s International and Coldwell Banker.

C21 Local and GlobalBut there is another little tidbit that makes Century 21 a little more powerful for sellers.  Realogy owns a company called Cartus.  While most people may have never heard of them, they are one of the biggest corporate relocation partners in the world.  They feed those relocations into the Realogy system… and since Century 21 is easily the biggest, that is where most of them go.  And since Century 21 Results Realty Services is one of the biggest C21 franchises in this market, WE get a pretty good feed on those.

Normally I post about market stats and some news about real estate… sometimes views on things that can affect value or other tips for buyers or sellers.  But one of the things that can REALLY affect value is marketing power.

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