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A different kind of property marketing…

One thing is certain is that buyers are using the internet to find homes.  They aren’t looking in the classifieds in any great number.  The “Little house, Little head” books aren’t really a great sales tool.  Instead, Google, Realtor.com, Zillow and local brokers IDX feeds are the preferred choices.

Creative Commons License photo credit: Ingorrr

But, most real estate agents are trying to sell properties with the same tools they were using a decade ago.  Now, there certainly are places for many of the tools used then, but there are better and more effective tools available, and even the old tools are being re-invented.

I should be rolling one out in the next couple of weeks.  I am building a website/blog for a single property.  It will have scores of pictures.  There will be video.  Mapping.  Dozens of links to local information.  Interactive virtual floor plan.  History.

There is something else that will be invisible, and built in… inseparable from the site… SEO.  Search Engine Optimization.  When someone looking for a home in the community does a Google search, this property will rate well within just a few days.  And that is the purpose.  If you are a seller, this will allow a buyer to find YOUR house.  If you are a buyer, you will get more information about the house than you would have imagined from a real estate agent… or anyone else.

Right now I’m teasing… but I will announce the first of these sites
as soon as it is ready to go live.

Do you do del.icio.us?

if you aren’t already familiar, del.icio.us is a “Social Bookmarking” site.  I ran across it last year, bookmarked it (how appropriate…) and then just kind of left it alone.  At the same time I downloaded a plug-in for FireFox… and left it alone.  I thought it was cool, but got sidetracked with running a business and building my website and logo.

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Want coverage for your car show?

I am a car guy, and I need a business excuse to go to more car shows…  I can tell my wife that I am “networking”…  Seriously.

street rod 1Creative Commons License photo credit: omniNate

So, to that end, I want to have a new feature on GarageHomesUSA.  It will take a little while to spin up to full speed, but here is the plan:

  • Visit cruise-ins, car shows and other enthusiast events
  • Take pictures
  • Shoot video
  • Upload pictures and video in a searchable database
  • As part of the videos, profile both the cars and the owners

My clients that move into Atlanta from other areas are car people.  Many are looking for car clubs in the area.  Many are also looking for cruise-ins, car shows and other events.

street rod 2
Creative Commons License photo credit: p-duke

I’m also finding out something else… it is tough to find most of the events in the area.  There are a few clubs that have calendars of their events.  But, there are no central databases that seem to have up to date information.

Last year I set up a calendar on my old site.  Even though I only supported it with one blog post, Google picked it up for several events… #1 placement.  I’d like to get together a list of car shows, cruise-ins, autocrosses and other local events… all compiled in one place, and in front of other local enthusiasts.

I have also previously asked for local car club banners to put on GarageHomesUSA… and only had one response.  It seems that some are worried that I want email lists or other info about members.  I don’t.  I just want to be a great resource  for others iin the area that want to hang out with car people.

WooHoo… New Property Search!

I was just able to get it integrated into my site. I have a new property search (IDX).

softRealty rolled out their new IDX solution just this month, and I was one of the first in line to get it. I have long wanted a better search for my clients and visitors. Not only did I want something that integrated into the site better, but I wanted something that would that would provide a better interface for anyone looking at properties. So, here are a few highlights:

  • integrated map
  • mousing over a listing brings it up on the map
  • make changes to criteria on the fly, without having to leave the results area
  • mouse over the icon on the map to skip to the listing info
  • picture and basic info always visible

As soon as I get time, I will set up a search page which will have preset searches for specific areas and price ranges, allowing a one-click search for site visitors.

Jump on over to GarageHomesUSA and click on the “Property Search” item on the tool bar.

This might actually help…

Walk-away borrowers have been a problem in a few markets (luckily, not so much in Atlanta).  The government and lending industry are both looking at ways to keep borrowers from just walking away.

So, here is the situation…

Someone buys a home with a 0% down loan.  The market turns a bit south, and now the property is worth less than the mortgage balance.  The ARM is getting ready to reset, or does reset to a higher rate.  The payment is no longer comfortable. 

At this point, the borrower is faced with a tough decision.  They can stop paying… it will take a few months for the bank to foreclose.  They can try to sell the home in a short sale.  Or, they can try to find a way to refi or keep on making the higher payments. 

The problem is that a lot of borrowers are choosing to ride it out as long as possible, and then walk away.  There are even websites and groups promoting this.  They tell people facing these choices that they can “save” thousands of dollars and not face any negative consequences.  They are right that one could bank up a goodly amount of cash (house payments for 3-12 months)… but there are going to be negative consequences.

The government and the lending industry are taking aim at “walk-away” home owners who stop making payments and months later send the house keys back to their lender.

Such borrowers will not be able to get another mortgage through Fannie Mae for five years, unless there are “documented extenuating circumstances.” In that case, the prohibition is three years. Even after the prescribed time has elapsed, a borrower with a foreclosure in his file will have to make at least a 10 percent down payment and have a FICO credit score of at least 680 to qualify for a Fannie Mae loan.

Freddie Mac, which counts foreclosures as major credit black mark for seven years, is now aggressively pursuing walk-away borrowers where permitted under state law, a senior official said.

Federal legislation enacted last year allows home owners who negotiate loan modifications with lenders and have portions of their principal debt eliminated to escape income tax liability for the amount forgiven.

Walk-away borrowers, by contrast, have nothing forgiven, and the Internal Revenue Service may demand taxes on the balance they never paid, the IRS says.

Source: Washington Post Writers Group, Kenneth R. Harney (04/12/2008)

There are some very good short sale agents (I’ll tell you flat out that I am not one of them… it is a specialty that requires more than a 4 hour class to do well… and a complete focus on just short sales) and a good short sale agent can negotiate a loan modification to sell the home.

Do yourself a favor.  If you are in trouble, get help.  I’ll be happy to help find a good short sale specialist wherever you are.   If you want to stay in your home, contact your bank.  Talk to them.  It won’t be fun, but it will be way better than having the Sheriff do an eviction.

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