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Category Archives: honesty

Here’s a deal…

This story was my “Good Morning” today.  The AP and AOL conducted a poll, and while the story is probably accurate (technically), I am seeing a serious bias here.  And I really don’t like to play the media bias card…  Let me toss out a couple of quotes from the article:

The growing reluctance to dip into the housing market seems to stem partly from worry that housing prices will continue falling — good if you’re buying a house but bad if you have to sell one.

The public anxiety is in reaction to an economy that is veering toward recession and losing jobs even as the housing market sputters badly. Foreclosures have soared to record highs, mortgage rates have increased, sales of existing and new homes have fallen and home values have dropped.

Of course, with a title like AP poll: More avoid buying homes, one shouldn’t expect it to be rosy…

Same story… different quotes:

Some pockets buck regional trends. Laurie Jensen, a single mother of three, struggles to make payments on her home in Whitehall, Mont., by working as a seasonal road construction flagger and at times collecting unemployment. She said she’d like to move outside of town, but the area is popular and prices have surged.

“Things are pretty crazy,” she said. “Places I don’t consider that great are really expensive.”

Even so, he said, many people bought their homes before the run-up in values that started around 2001 and remain in good shape.

“So the value of your house goes down temporarily,” he said. Unless the homeowner must sell now or can’t afford the payments, “that doesn’t have that much of an impact.”

There are a lot of stats in the article… but, as you read it, try to stay open to both sides of the picture…

“This is a great time to buy, but not necessarily to sell,” said Robert Jackson, who lives in a two-bedroom house in Ferguson, Mo., with his wife and four young children. He said he would love to purchase a larger home, but can’t because even if he found a buyer, he would probably lose thousands on his house, which he bought less than two years ago.

“We’re just going to have to slap a Band-Aid on it and stay here until the market gets a little bit better,” Jackson, 30, said in a follow-up interview.

Let’s look at this a bit more objectively.  If Mr. Jackson can afford a bigger house, he should do it.  The same “discount” that drops the price of the home he would be selling would be dropping the price of the home he would be buying.  If he loses $5,000 to gain a $10,000 discount on the $200,000 house he wants for his family, that seems like a good net to me.  I just don’t think that the best plan is to wait until the prices go up on both homes…

Now, if he were retiring and wanted to sell his big house and down-size… I’m right there.  It wouldn’t be the best time.  Taking the $10,000 hit to get a $5,000 discount isn’t good business.

Here is a another…

One in 10 have adjustable rate mortgages, half of the number who said so two years ago. These mortgages generally start at a low interest rate and are later adjusted to market conditions — which has often meant steep, unaffordable boosts that have forced many to refinance or even lose their homes.

Daniel Gallego, a warehouse worker in Stockton, Calif., said he may have to sell his home at a big loss. He said rising gasoline and other costs have made his adjustable rate mortgage unaffordable. Because he doesn’t expect his home’s value to recover soon, he said he may be better off moving now, before his rates rise.

So, nothing positive to say about fewer people having adjustable rate mortgages?   Nor a mention that the resets have been less than expected because of the slowing economy…  I’m not even going to hit on the idea that many of the adjustable rate borrowers weren’t real responsible taking out loans that they really didn’t have a plan to be able to pay back…

There is no doubt that the real estate market is not groovy for a lot of people… especially those that need to sell.  However, the fact remains that it isn’t as bad for most as it is for a few.  There are some pockets that are incredibly bad… and many in the media are portraying those as representative.  There are also a lot of places that are just chugging along.

I also don’t want to chime in with the NAR’s “All Real Estate is Local” mantra, but you really should look into the area that you are in and/or considering.  Heck, I’m starting to see builders jumping back in again.

Style points count

A few days ago, IGarrett on Ice posted a video about my son getting new hockey skates.  He was a proud little boy with those new skates.  At “not quite 4” he has decided that he wants to play hockey, and he has enthusiastically gone to skating lessons for the last 14 weeks.  We have also gone skating at least half a dozen times on Friday mornings at the Duluth Ice Forum (we skate at the Friday morning public skating session, feel free to join us).

This morning was the first opportunity for Garrett to skate on his new hockey skates.

You might have seen in the video that Garrett was wearing yellow rental skates.  Not only are they a bit ugly and dull, but they are figure skates.  Because of a design difference in the blades, figure skates and hockey skates are very different to skate on.  The result is that Garrett spent a lot of time on his butt…

On the figure skates, there is a straight tail off the back of the skate.  This allowed him to lean back and support himself without bending his knees.  Now, we all know that figure skaters don’t skate like that, and neither do hockey skaters.

But Garrett had found something that was working for him.  He was the fastest kid in his class… and not skating correctly at all.  He was getting a good result, but the result was temporary because his “work-around” wasn’t going to allow more performance.  He already had issues with skating backwards and a few other things he needed to do to pass the class. Garrett with the hockey skates

So, real estate, Lane… Real Estate…

There are a lot of agents that dived in and started with faulty methods.  They have achieved performance, but that doesn’t mean they are doing it right.  In fact, it isn’t limited to agents.

So, now Garrett is having to re-learn how to skate.  Not just that, he is having to un-learn how to skate the wrong way and then learn how to skate the right way.

Luckily, we have a little time, and there are not only good teachers, but we have a secret weapon.  He wants to play hockey, and one of the Thrashers is giving him some tips…

New Gwinnett County Market Report is out

I have loaded the new Gwinnett County Market Report onto GarageHomesUSA.

The news is mixed… and that is better than all bad.

Good.

  • Days on Market went down.
  • Listed/Sold % went up.
  • New Listings down from last year.

Bad.

  • Absorption Rates not good yet.
  • Sales still down from last year.
  • Listed/Sold % still weak.
  • Days on Market needs to drop more.

For the real story, follow the link and read up.

I can sell ANY home in a week

It isn’t that hard.  In fact it is downright easy.  Selling a home in a week or less is pretty simple.  It only takes a few simple steps.

  • Saturate the market with marketing.  If nobody knows it is for sale, it won’t get sold.
  • Make it look perfect.  It has to beat out ALL of the other homes on the market.
  • Have a stunning presentation, perfect pictures and excellent virtual tour.

  • Get in front of any surprises.  Get a pre-listing inspection so that there aren’t surprises from the buyer’s inspector.
  • Find a hook… something different… like a virtual interactive floor plan.

Creative Commons License photo credit: rileyroxx

These are all well known techniques… although about 75% of the listings on the market right now do NOT have all of these going for them.  Every day as I go through listings in the local MLS, I see homes that look terrible, or worse… don’t have enough or even any pictures.  I go to visit homes and I see them messy and unkempt.  I run across flyer boxes that are empty.  I see agents and sellers that have their heads in the sand trying to maintain “plausible deniability” about property defects.
I can list a few hooks, but most of them are really just gimmicks.  Giving away cars and plasma screen TVs with the house aren’t that exceptional anymore.  And they don’t make a better buying experience… and most of these lead to the biggest problem…

Creative Commons License photo credit: fazen

  • The price has to be amazing.

Not good.  Amazing.  That is where things get interesting.  ANY house will sell immediately at some price.  But, that price might very well not be a price at which the seller wants to sell.  But here is the surprise…

If the house is going to sell, it will likely sell early in the listing.

That’s right.  The single most critical time for the marketing of the house is the first week.  When it is a “new listing” it gets the most attention.  The waning attention later in the listing period can be improved with price reductions or other “fresheners.”  But, it still won’t get the eyes like it will during the first week.

So, what does all of this mean?  It means that if the house is priced aggressively, it will get offers and likely sell in the first couple of weeks of the listing.

So, Lane… why are the average days on market usually several months?  There are a couple of reasons.  To start with, it is an average… a lot of homes sell faster, and a lot sell slower.  If you look really hard through the listings, you will see that the homes that sell late in the listing period, you will see price reductions.  Had they been priced that way to start with… they would have sold faster.

Another reason goes back to the first few points I made.  Many properties are rushed on to the market.  “Get the listing, get the sign in the ground, get it on the MLS and then do the collateral work.”  That is the way most agents operate.  The first week (the most critical time) the listing doesn’t have flyers, doesn’t have a web site… doesn’t even have pictures on the MLS, much less a virtual tour.  We know that this is the most important time, and yet… 3 out of 4 listings WASTE this important time.  

Ok, you’ve convinced me… I’ll give you a week to sell my house.  If you let me price it like it is on fire… I’ll take it.  However, if you want to preserve equity, we might need more time.  I think a year is outrageously long (except for some VERY high end homes with a limited market), but even two months is a pretty short time frame to risk spending much money on while marketing a home.  Six months is a good medium… but we’ll know if we are getting good results much quicker than that.

If you are ready to sell your home, let me know.

Ready to actually sell your property? ZAG!

Everyone in the real estate industry is zigging… ok, not everyone, but enough.  Most real estate agents (and unrepresented sellers) think that tossing a couple ads on Craigslist and claiming the house on Zillow is an Internet Marketing Strategy.  Most real estate agents are actually cutting back on their marketing efforts… money is tight, slow the spending is the mantra.  Everyone is clamoring for buyers… afterall, it is a buyer’s market, and sellers are having a hard time competing… so abandon them and concentrate on buyers, they are bringing the money.

I’m going through the MLS looking for something in particular.  And what do I see?  I see properties in the MLS with no pictures.  We are allowed a dozen.  About 10% of listings have that many.  Only about 20% have a virtual tour of any type.  Property specific website?  Almost immeasurably small percentage.

In order to sell, sellers need to have their property WELL represented and marketed.  

When I started in real estate, I came in as a buyer’s agent.   That still represents most of my business.  At that time, agents wanted listings.  Buyers were a dime a dozen, and listings were hard to come by.  I saw a need for good buyer representatives.  I was amazed at what I saw… and as the market reality shifted, I became more and more amazed.

When we were in a seller’s market, it was normal to see properties listed with two or three pictures (eight was the limit then).  Descriptions were sparse.  Online marketing was almost non-existent.  Sales were easy, why spend money and time?  But as the market shifted, sales weren’t so easy, and a new excuse was needed to not really market a property.  Back to Money is tight, slow the spending.

I am transitioning to listing more properties.  Sellers need someone that understands buyers.  Being an agent for 100 years isn’t enough.  I have dealt with too many “listing specialists” that have totally forgotten what sells houses, and have only managed to focus in on what sells themselves.   Imagine having an agent that is supposed to be representing the best interests of the seller tell you… “It’s a numbers game.  I know that only 20% of the listings will sell, so I just take more.  If the seller isn’t realistic about price, that’s ok.  I get business from having my sign in their yard.”  And yes, that is a quote.

I can proudly say that my selling/listing percentage is 4x the market average… and climbing.  I have built a portal that offers buyers a unique perspective on property, and is tailored to unique buyers.  Instead of just an ad on Craigslist (which I have regularly), I am building a an internet marketing presence that works for properties with better than average garages.  I am building single property websites with some killer options that are just not used in this market.

Google cool garages Atlanta or garage home Atlanta or house cool garage or 4+ car garage gwinnett.  Did you notice that there were a lot of top spots held by Active Rain (for one of my blogs), LaneBailey.com (this blog), Blogspot.LaneBailey.com (my old blog, points to this blog) and GarageHomesUSA.com (my website)?  I have page 1 rankings for ALL of those terms and many more.  Everyday I get better in the Search Rankings for those and similar terms.

If you are selling a home in Gwinnett or the surrounding areas, I am ready to put this to work for you.

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