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Category Archives: website

Lilburn and Localism

Monday, 04 August 2008 22:58
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For a little over a year I have been a member of a real estate social networking site called Active|Rain.  For the whole time there has been a sister platform called Localism.  And also for that whole period of time, Localism has been in a beta stage.

**Side note.  Beta stage means that it wasn’t really done, but was running full speed.**

The beta Localism platform was nice, but wasn’t great.  It pulled a fair amount of search traffic from Google, and that was always great… but it wasn’t sticky.  That means that people would do a search, go to the result, read it and then leave.

The new site isn’t that way.  And it isn’t all about real estate.  Make no doubt, real estate is front and center right now, but as the the site matures, real estate won’t be the center.

So, Localism has been completely redesigned, and it isn’t in beta any more.  And it is pretty cool.

Anyway, on to the point…

Come on in and take a look at Lilburn.  Look around.  Let me know what you think.  I’ll be adding more content, as will all of the other participants.  In fact, ANYONE can join and contribute content for Localism.  Come on in, the water is fine.

What is Hyper-Local Content, and why do you care?

Wednesday, 30 July 2008 21:04
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Not really a sexy topic…  Mini TownBut, one of the more important things we can talk about.  Let’s start with a definition…

Hyper-Local Content is writing about a certain specific area.  For example, writing about the goings on, events, properties and market activity for Lilburn, GA… as opposed to writing about the Atlanta market or the national housing picture.

I would be the first to say that the Atlanta housing market is important.  Even the national picture is worthy of examination, but for those of us in and around Lilburn, what is happening on Main Street is more important than what is happening on Peachtree Street.

In the next couple of weeks we will be rolling out a hyper-local blog about Lilburn, GA.  We will be talking about properties on the market, transactions, market trends, local businesses, places to go, people to meet and things to do.  We’ll talk about Parkview Football, and we’ll talk about developments.

If you are a local business, and would like to write a post, let me know.  Not an ad… a post.  Got a garage sale?  Selling your home without an agent?  Think someone should be profiled?  Shoot me an email.

Stay tuned for the new web address and the announcement that it is ready to go.

Sorry about the lack of posting…

Wednesday, 23 July 2008 17:12
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I can’t believe how busy I am out here for the Inman Connect.  I will get back up to speed in a couple of days with a renewed vigor.

Telling a story with a point

Saturday, 12 July 2008 00:30
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Those of you that have been reading me for a while know that i love to tell a story.  Often, the story has a hidden meaning.  Honestly, I got this from my Dad.  He loved a good story.  And there was always a point.

Recently I have been asked about my reasons for changing to Diamond Dwellings…

And there is a story.  Since I am getting ready to go to the Inman News Blogger’s Connet and RE Bar Camp in San Francisco, I figured a story about San Francisco would be appropriate.

In 1853, a businessman moved to San Francisco with an eye toward striking it rich with the Gold Rush.  He wasn’t looking for gold, but rather was looking to provide something the miners needed… tents and covers for their Conestoga wagons.  He brought a sturdy fabric, as well as buttons and rivets to secure the fabric and reinforce seams.

But the miners weren’t buying.

They didn’t care about the tents.  They didn’t care about the covers for their wagons.

The man had a plan… and it FELL APART.  Bad.

But the man also had the ability to listen, and he WAS hearing something.  The miners were suffering with lousy work clothes.  The pants fell apart, and the pockets tore out.

Time for a new plan!

He had the materials.  He had the ability.  Now he had found the need and the customers.

Levi Strauss began to make blue jeans.

My point?

I had a plan.  I liked (and still like) my broker at the old office.  I think they are a good company.  But, I needed a different type of company.  I needed support that could only come from a brokerage that was focused on niche marketing and Web 2.0 technologies.

The icing on the cake was when Inman announced their finalist for the Innovator Awards, and Diamond Dwellings was on the short list.  Opportunity isn’t presented every day to be part of something like this.

Needless to say… I’m excited.

Many of the changes won’t begin until August.  But there are some cool things coming.  Stay tuned.

Building a property site…

Wednesday, 09 July 2008 22:56
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There is a new wave in property marketing.  Luckily, I am riding the front of it.

For quite a while now, agents have been putting properties for sale on their own websites.  In fact, single property web sites and house address URLs have been used now for a couple of years.  But, the downfall of most of those efforts have been that there just wasn’t enough info about the property.

But that IS changing.  MLSs have been increasing the number of pictures that they allow.  Locally, FMLS has gone from 8 pictures to 12.  But, buyers want to see more.  And buyers are on the internet.  NAR (National Association of REALTORS®) studies show that 85% or so of buyers start on the internet.  And they want more.

So, instead of tossing up a website with a dozen pictures and not much more of a description than the MLS, a few of us have been stretching.  In the last couple of months, a few agents around the country have started building “Single Property Blog” sites.  Instead of a few pictures, there are scores.  Maps.  Links to ALL sorts of area information; schools, restaurants, parks, local governments, shopping.

Of course, I have posted up about the site I did for 9010 Brixham Court in Laurel Springs.  But, now i am working on a site for a condo in midtown Atlanta.  The listing will be going live on Friday.  I’m building the website now.

And you can get a sneak peak.  I started it last night… and it will be mostly finished by Friday.  There will be a few other things added after that.  I have to keep some surprises.

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