I love Rally Cars… They look like hot hatchbacks that you can run to the dealership and buy. Subaru WRX STis, Mitsubishi Evos and Ford Focus RSs… as well as cars that aren’t sold in the US like Citroens, Skodas and Peugots.
But, Rally Cars are just cool… Too much power and incredibly light weight. All wheel drive.
Not only are they incredibly tough, but they are also very versatile, racing on surfaces from dirt to gravel to tarmac to snow.
Subaru and Mitsubishi have leveraged their Rally presence into VERY powerful brands. The WRX STi and Evo are widely regarded as contenders… despite the World Rally Championship being fought mostly between Ford and Citroen.
Ford, on the other hand, is almost invisible in the US with marketing the Rally capability of the Focus RS.
Ken Block will be racing for Ford next year… the Red Bull Team. He ran a partial schedule this year, but should be running the full season in 2011.
I think that the timing is perfect for Ford to amp up their presence and really promote their association with WRC. Perhaps a good start would be offering an ultra high performance version of the car in one specific color scheme… reflecting Block’s livery. After all, he is the only American in WRC.
Ford… Let’s do this!
- 53 Cool Concept Cars… Part XXV… (lanebailey.com)
- Ford Fiesta R2 Rally Kit: Convert Your Compact Into a Racecar (wheels.blogs.nytimes.com)
- U.S. Rallyers Get A Fiesta Of New Ford Parts [Motorsports] (jalopnik.com)
- Ford Focus RS500: Gone In 43,200 Seconds (ridelust.com)