One thing is certain is that buyers are using the internet to find homes. They aren’t looking in the classifieds in any great number. The “Little house, Little head” books aren’t really a great sales tool. Instead, Google, Realtor.com, Zillow and local brokers IDX feeds are the preferred choices.
But, most real estate agents are trying to sell properties with the same tools they were using a decade ago. Now, there certainly are places for many of the tools used then, but there are better and more effective tools available, and even the old tools are being re-invented.
I should be rolling one out in the next couple of weeks. I am building a website/blog for a single property. It will have scores of pictures. There will be video. Mapping. Dozens of links to local information. Interactive virtual floor plan. History.
There is something else that will be invisible, and built in… inseparable from the site… SEO. Search Engine Optimization. When someone looking for a home in the community does a Google search, this property will rate well within just a few days. And that is the purpose. If you are a seller, this will allow a buyer to find YOUR house. If you are a buyer, you will get more information about the house than you would have imagined from a real estate agent… or anyone else.
Right now I’m teasing… but I will announce the first of these sites
as soon as it is ready to go live.
Don’t hesitate to shoot Lane a message if you have any questions, or need any help. And check out the new links for FREE Property Searching, FREE Comparative Market Analysis and FREE Market Reports. They are near the top of the page…
