In 1992, Geoff Bodine was a stock car racing good ol’ boy (albeit, one from New York).  He was knee deep in being one of the best NASCAR drivers of all time.  In fact, he hold a Guiness Record for the most wins by a racer in one season… 55 Modified wins.

Geoff (or is it Geoffery today) Bodine driving...
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But something else happened in 1992…  Bodine was watching the Winter Olympics and saw something he didn’t like.  The American Bobsledding teams were struggling.  Their equipment was all imported from Europe and they were having a hard time with it.

In bobsledding, the technology is VERY important.  suspension, aerodynamics, even material durability and fabrication all play vital parts.  And the international elite teams aren’t sharing their best technology… it is a competitive advantage.

INDIAN OCEAN (May 16, 2007) - Former NASCAR dr...
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Bodine thought there was a place for American technology for American teams… and as a racer, he thought he might know some people that could help.  The first call went to Bob Cuneo of Chassis Dynamics.  They formed Bo-Dyn…

NASCAR is known around the world as the motorsport where drivers only turn left… but the Bo-Dyn has proven that they can make sleds that turn left AND right… VERY well.

U.S. Olympic Bobsled Team Contenders
Image by The U.S. Army via Flickr

The rumor is that next year, production will be moving to Concord, NC.  Once there, they hope to pull in more support from other NASCAR competitors.

But there is something else that is interesting about the Bo-Dyn story.  They GIVE these sleds away.  And they are THE sleds to have.  A Russian team came knocking, holding $100,000 to get one of the American state of the art sleds… they left without a sled.  But for the American teams, they are free.

That is the other thing that Bodine was able to leverage for USA Bobsledding… sponsorship.  American companies providing technical and financial support for American competitors.

The result is the “Night Train” with which American teams are competing at this years Winter Olympics.

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