Last year I was on a little kick about Zillow.  I should mention that I know David Gibbons, their Social Media dude… and he is a great guy.  I don’t have a beef with the company, and think they actually did something pretty cool…

But…

They have a giant shortcoming… the Zestimate. Of course, it is also the centerpiece of their business.  And I don’t have an issue so much with the Zestimate. but rather with the disclosures about its accuracy.  I think the disclosure should be more prominent.

At the same time, even if the disclosure was front and center and had to be moved aside for people to get to it, sellers and buyers would likely react exactly the same way.

And…

As much as I get annoyed by the Zestimates on individual properties, I think that Zillow may have the best database for property values on a regional or national basis…

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