A while back I was at a real estate seminar for agents. I ended up being quite disappointed before walking out… because the ethics of the business model were lacking, in my opinion.
Sign coconut (Photo credit: @Doug88888)
The basics of the seminar revolved around acquiring more and more listings, which isn’t a bad thing… however, the problem was that the “leader” of this particular seminar was advocating agents ignoring the needs and desires of the sellers they are supposedly “representing” by using the listings to their own advantage, even if that means misrepresenting their purposes.
I have dealt with sellers for whom selling the property was desirable, but not necessary or imperative. Others NEED to sell and expect their agent to do everything in their power to make that happen. While a seller that is on the market looking for a specific price may be fine with their agent using their property as a promotional location (high traffic for the rel estate sign, etc.), a seller that has to sell is much less likely to feel the same way.
And the problem is when an agent uses the property of a “must sell” seller as a personal promotion, all of the while telling that seller what they want to hear… that they are doing everything in their power to get it sold. That is exactly what this seminar advocated.
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