Recently, I posted about how Century21.com is crushing the other major brokerage websites for unique visitors. Well… that isn’t the whole story.
What is going on in the world at large is good to know, when you list YOUR house, you need to know what is going to happen with YOUR house.
- Will an agent that gets an inquiry on it know anything about it?
- Will an agent that gets an inquiry on it be motivated to sell it?
- How will it appear online?
- Will buyers even see it?
That is the basis of our Lock Down/Lift Up strategy.
First, we lock down the listings, meaning that every listing we have has OUR contact information next to it. Each of MY listings has MY phone number next to it. It has MY email next to it. If they fill out the contact form, it gets sent to ME. Obviously that is great for me… but it is pretty good for you, too. I will know more about your home that some random agent that paid to be on any unrepresented listings, and I want it to sell as quickly as possible.
That is the Lock Down portion of the strategy.
The next thing we do is get premium locations for all of our listings. When people search, OUR listings are the ones at the top of the results. As buyers search, instead of going through pages and pages of homes, people generally only look at the first page. We want OUR listings to be there… and if you are selling YOUR home, you want it there, too.
That is the Lift Up part.
And it isn’t just one or two places… It’s
- Zillow.com
- Realtor.com
- Trulia.com
- Homefinder.com
- Homes.com
- RealEstateBook.com
The last post was about Global Power… but Local Dominance is where we are today.
When it’s time to sell, what do you want for YOUR house?
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